Privacy Policy

Privacy Policy

At Wilfred Smith, protecting your privacy and safeguarding your personal data is a top priority. This Privacy Policy outlines how we collect, use, store, and protect the information you share with us. By using our website, making a purchase, or engaging with our services, you agree to the practices described here.

Who We Are

Wilfredh Smith is an online fashion brand operated by Draxen Capital Limited.

  • Registered Address: Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central, Hong Kong

  • Company Registration Number: 77905687

  • Email: info@wilfredsmith.com

  • Phone: +1 867-322-3887

  • Customer Service Hours: Monday–Friday, 9:00 AM – 5:00 PM

How and When We Collect Data

We only collect personal data that you provide directly to us when necessary to deliver our services. This may happen when you:

  • Create an account

  • Place an order

  • Subscribe to our newsletter

  • Leave a review

  • Contact customer support

  • Interact with us on social media

The types of data collected may include: your name, billing and shipping address, email, phone number, payment details, IP address, device/browser type, purchase history, and on-site interactions.

How We Use Your Data

Your data is processed only for legitimate business purposes, such as:

  • Processing and shipping your orders

  • Providing customer support

  • Sending order confirmations and delivery updates

  • Improving website performance and customer experience

  • Sending marketing communications (only if you’ve opted in)

If you subscribe to our marketing emails, we may update you with news, offers, and brand updates.

Payments and Data Security

  • Payments are processed securely via Shopify Payments.

  • We do not store card details directly.

  • Transactions are protected with SSL (Secure Socket Layer) encryption.

  • Shopify is PCI-DSS compliant and meets strict international data protection standards.

Marketing and Advertising

We may run advertising campaigns through Google Ads and Meta Ads, which use cookies, pixels, or similar tools to analyse browsing behaviour and improve ad relevance. Data collected is anonymised, and consent will always be obtained where required.
You can manage or disable cookies anytime in your browser settings.

Customer Reviews

We partner with Trustpilot to collect verified customer reviews. After making a purchase, you may receive an optional invitation to leave feedback. Please review Trustpilot’s own privacy policy for details on their data practices.

Social Media and External Links

Our website and communications may include links to platforms like Instagram or Facebook. If you engage with us there, your data is subject to those platforms’ privacy policies, which are outside our control.

Sharing Data with Third Parties

We never sell or rent your personal information. Data is only shared with trusted third parties when necessary, including logistics providers, payment processors, email services, or analytics partners. These parties are contractually bound by data protection agreements and may not use your data for any other purpose.

Data Retention & Security

  • Personal data is retained only as long as necessary for legal or business purposes (e.g., up to 7 years for tax records).

  • After this period, data will be securely deleted or anonymised.

  • All data is stored on secure servers with advanced protections and regular security audits.

Your Rights

As a U.S. resident, you have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion (where legally permitted)

  • Object to certain processing activities

  • Withdraw consent for future processing

  • Request a copy of your data

To exercise these rights, email us at info@wilfredsmith.com Requests are handled within legally defined timeframes.

Policy Updates

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. The latest version will always be available on our website. For significant changes, we’ll notify you via email or a prominent notice on our site. We encourage you to check this page regularly to stay informed.